STREET MARKETING
Expand your brand where it matters most: in the REAL WORLD
Creating a bridge beetween your product and consumer
From grocery aisles to music festivals, we deploy culturally savvy teams that embody your brand, ignite engagement, and drive real results.
We meet your audience where they are—and where they want to be.
We turn brand strategies into street-level experiences
FEET ON THE STREETÂ Â Â Â Â Three bold solutions to put your brand in motion
Merchandising
Retail development
Our merchandising team ensures your products are strategically placed, visually appealing, and stocked to meet demand—whether in retail, pop-up events, or large-scale activations. We combine industry insights with on-the-ground execution to optimize product visibility, maximize sell-through, and strengthen brand recognition.
Samplings
Retail Experience
We turn in-store moments into meaningful brand experiences. Our teams engage customers directly, delivering your message through the right people in the right places—strategically, authentically, and impactfully.
Event Experience
Mass Activation
We amplify your brand at scale—through festivals, cultural gatherings, and sporting events—placing your product in the spotlight and in the hands of diverse, high-energy audiences.
Merchandising
Retail Development
We help your brand go from the pitch to the shelf—and make it stay there. Our team builds strong relationships with retailers, negotiates space, and ensures your products are placed where they’ll sell best. Whether you’re entering new markets or expanding presence, we make sure your brand shows up and stands out.
Samplings
Retail Experience
We turn everyday shopping into memorable brand moments. Through in-store demos, bilingual brand ambassadors, and eye-catching displays, we create experiences that educate, engage, and convert. It’s not just about being seen—it’s about being remembered.
Event experience
Mass activation
We bring your brand to life at the heart of the culture. From music festivals to community events and high-traffic public spaces, we create large-scale activations that spark connection and drive awareness. It’s visibility with purpose—and impact you can feel.
ACROSS
22+ U.S. STATES
Our activations don’t just happen—they’re tracked, optimized, and backed by data.
Powered by Our In-House Technology
At HMD, we’ve built Focus Data, our proprietary Business Intelligence platform designed to give brands real-time visibility and actionable insights for smarter, on-the-ground decision-making .
What does it do for your brand?
We combine ground-level insights with powerful in-house tech to monitor performance and brand activity—so you can scale faster, smarter, and with purpose.
Proprietary Business Intelligence Platform
Custom-built to capture, analyze, and deliver data straight from the field.
Live Dashboards
Track KPIs in real time—from product samples distributed to engagement rates by location.
Smart Territory Planning
We use geo-data and historical performance to deploy teams where they’ll make the most impact—by region, store, or event type.
Performance Analytics
See what worked, where, and why. Then refine and optimize for future campaigns.
Is This What Your Brand Is Looking For?
With HMD, your brand can:
Break into or expand within the U.S. market
Tailor Hispanic-focused campaigns for culturally relevant brand launches
Design immersive experiences and activations that bring your brand to life
Build lasting community connections across generations—from Gen Z to Millennials
Let’s create the moment your audience won’t forget.
BRAND TESTIMONIALS
Our experience with HMD has been more than satisfactory. As a leading company in Colombia with brands that have been around for over 100 years, we found in HMD the right partner to integrate, understand, and begin our distribution process in the United States.
In addition, their deep knowledge of retail allowed us to understand the key moments when we should interact with customers at the point of sale to introduce our products. It has been a great boost and tremendous support for us to count on HMD’s experience, services, and availability over time.
Only through their fieldwork and point-of-sale activities — from merchandising to promotions and tastings — we have been able to transcend borders.
Trusted by leading brands
Real culture
Real people
Real solutions
Backed by 23+ years of market experience, we are recognized as experts constantly seeking the next big breakthrough. We bring innovative strategies to elevate your brand, paired with deep cultural insight and a nuanced understanding of the moments and experiences that matter to today’s consumers — across all types of businesses.
Let´s talk!
Ready to connect
YOUR BRAND?
 Lets build your brand together
Careers
Brand ambassadors
As a Brand Ambassadors you will represent the client and their products by creating positive connections with customers.
You will embody the brand’s values, build awareness, and drive engagement through in-person events, digital platforms, and community outreach.
Key Responsibilities:
- Promote brand messaging at events, retail spaces, and online.
- Educate consumers on product features and benefits.
PRODUCT DEMONSTRATORS
As a Product Demonstrator you will showcase and explain the features, benefits, and usage of products to potential customers, often in retail or event settings.
The goal is to increase awareness, generate interest, and drive sales through interactive demonstrations.
Key Responsibilities:
- Conduct live demonstrations of products in stores, events, or activations.
- Educate customers on product use and answer questions.
- Highlight product advantages and competitive differentiators.